BTS 2019 MIZANI Campaign

BTS 2019 MIZANI Campaign

MIZANI 2019 CAMPAIGN

We are excited to announce a BTS look at our latest MIZANI Campaign.We believed it was time to refresh the look and feel of our beloved brand MIZANI; from the models’ hair looks, to our new vivid color palette and fresh tone of voice. The content we produce today is reflective of what resonates most with her. The heart of MIZANI is to empower our users to stay true to their authenticity and to champion the unlimited possibilities that the beautiful fabric of our textured hair lives for. So whether she wants to wig it, sleek it, braid it, twist it or wash n’ go it, the point is, MIZANI’s got it

Thrilled to have our Global Artistic Director Pekela Riley lead and executed all looks and Texture Transformations for this Campaign. Pekela mentions “Unlike the drama and extravagance of past collections my expression in this body of work was to honor and reflect the ‘relatable’ and yet magically intriguing visual aspects of women we know and love in our daily lives,” said Pekela Riley. “[It’s] to declare our presence in every tone and texture, celebrate style classics in culture, and more emphatically being enough without the over the top elements and even sometimes disconnecting grandeur.”

Check out an exclusive interview with Pekela Riley below

Leading Photographer was Essence Photographer of the year Itaysha Jordan, whose goal was to capture visuals to empower women no matter what hair texture they choose to wear, no matter what hair goals they have.

Check out an exclusive interview with Itaysha Jordan below