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13 Shampoos That Are Guaranteed To Keep Your Color Fresh

The best shampoos for colored hair
After months spent drooling over pictures of perfectly colored hair, you finally took the leap and dyed your locks the hue of your dreams. Now that your dark brown hair is a different color, it has slightly different needs—which means it’s time to go shopping. The first thing you’ll need to purchase is a special shampoo for colored hair. While the shampoo you were using before is great at keeping your strands squeaky clean, chances are good it’s not formulated of color-treated strands which means it may cause your new hue to fade faster than you can make it back to the salon.

The right shampoo for colored hair will keep your color from washing out and ensure your new hue looks rich and vibrant while simultaneously cleansing and helping to nourish your locks. Not sure which shampoo is right for you and your newly dyed locks? We’ve rounded up 13 shampoos from the L’Oréal portfolio of brands that we know you’ll love.

The Best Shampoos For Color-Treated Hair

Matrix Total Results Brass Off Color Obsessed Shampoo

It’s no secret that blondes deal with brassy hair color, but they’re not the only ones. Contrary to popular belief, brunettes are equally susceptible to brass. The Matrix Total Results Brass Off Shampoo is a professional clarifying salon formula that neutralizes brassy tones while refreshing your hair with cool tones. Best for brunettes who lighten their hair, this shampoo deposits balancing blue-violet pigments to reduce brassy tones.

Matrix Total Results Brass Off Color Obsessed Shampoo, $13.00 MSRP

Pureology Clean Volume Shampoo

The best shampoos for colored hair not only protect your color but also address your hair woes. If your dyed locks are seriously lacking volume, pick up Pureology’s Clean Volume Shampoo. Maximize volume and gently cleanse hair with the silicone-free and paraben-free formula that leaves hair airy and lightweight.

Pureology Clean Volume Shampoo, $28.50 MSRP

Pureology Curl Complete Shampoo

If you’re a curly girl, you may notice you’re often forced to choose between hair products that are good for either your color or your curls. It is often difficult to find products that are formulated to care for both. If you want to maintain your color and ensure your curls stay in tiptop shape, look no further than Pureology’s Curl Complete Shampoo. Gently cleanse and pamper your curls with Pureology’s Curl Complete shampoo. The formula respects the hair fiber’s natural lipids for gloriously conditioned and invigorated color-treated curls.

Looking to learn more about how to care for color-treated curls? Check out our guide: The Ultimate Guide To Getting Textured Hair Colored

Pureology Curl Complete Shampoo, $28.50 MSRP

Pureology Fullfyl Shampoo

If your colored locks have begun to look or feel thin, opt for a bottle of shampoo that can help your hair appear fuller. Use the Pureology Fullfyl system on color-treated hair to add plentiful body and texture that looks and feels like more hair. The system lightly envelops the hair for a densifying effect.

Pureology Fullfyl Shampoo, $28.50 MSRP

Pureology Strength Cure Shampoo

If your colored hair feels weak and is suffering from major breakage, pick a strengthening shampoo. Cleanse and help fortify micro-scarred or damaged color-treated hair with Pureology’s Strength Cure Shampoo. The formula helps strengthen and repair damage, leaving color-treated hair beautiful. Discover the perfect balance of strength and velvety softness.

Pureology Strength Cure Shampoo, $28.50 MSRP

Redken Color Extend Magnetics Sulfate-Free Shampoo

If you’re looking for a gentle shampoo formula that will give your new hue real staying power, look no further than Redken’s Color Extend Magnetics Sulfate-Free Shampoo. Gently cleanse and strengthen color-treated hair with the complete Redken’s Color Extend Magnetics care system. Lightweight and non-stripping, hair feels fortified, and color radiance is secured for optimal looking vibrancy.

Redken Color Extend Magnetics Sulfate-Free Shampoo, $19.00 MSRP

L’Oréal Professionnel Lumino Contrast Shampoo

While highlights may not be as high maintenance all-over hair color, we still recommend picking up a new shampoo if you want your new golden streaks to look their absolute best. The L’Oréal Professionnel Lumino Contrast Shampoo is a radiance enhancing shampoo is formulated to target highlighted strands. It replenishes lost proteins without weighing the hair down. Hair is left feeling soft to the touch, and highlights are brilliantly accentuated with radiant shine.

Looking for more information about how to care for highlights? Check out our guide: Want Blonde Highlights? Here's Everything You Need To Know

L’Oréal Professionnel Lumino Contrast Shampoo, $30.00 MSRP

Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo

Every bottle blonde knows about the importance of purple shampoo—and this is the one your strands have been waiting for. This deep indigo, iridescent shampoo is brass-reducing with blue and purple dye for instant blonde illumination and undertone neutralization. It’s perfect for shades ranging from orange-yellow to very light yellow and gray.

Want to learn more about the Kérastase Blond Absolu range? Check out our guide: How To Care For Every Shade Of Blonde With Blond Absolu

Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo, $33.00 MSRP

Biolage R.A.W. Color Care Shampoo

If you only allow the most natural products to touch your mane, the Biolage R.A.W. Color Care Shampoo. The natural-origin, vegan formula enriched with nourishing coconut milk and antioxidant-rich meadowfoam will protect your color-treated hair and help to achieve five times more shine and three times more moisture.

Biolage R.A.W. Color Care Shampoo, $25.00 MSRP

Matrix Total Results The Re-Bond Shampoo

If your fear of damaging bleach is preventing you from living your best platinum blonde life, we’ve got you covered. While bleach will always cause damage, the right salon-quality products can help improve the look and feel of your strands.

The Total Results Re-Bond system will help to repair your hair after damage from three lightening services. The three-step routine helps fortify weakened, over processed hair, leaving it strengthened, revitalized, and smooth. Formulated with citric acid, the Total Results Re-Bond Shampoo cleanses away previous product build-up leaving hair primed and ready for deep repair. Use as a system of shampoo, pre-Conditioner, and conditioner for maximum results.

Not sure what bleach does to your hair? Check out our guide: What To Know About Bleaching Your Hair...Before You Do It

Matrix Total Results The Re-Bond Shampoo, $14.00 MSRP

Matrix Total Results Keep Me Vivid Sulfate-Free Shampoo

Bright colors like red and pastels tend to fade faster than darker colors like brown and brunette. If you’re considering coloring your hair a vibrant color, you’ll need a shampoo that will help your color stay put.

The Keep Me Vivid Shampoo is the next generation sulfate-free technology that does it all: gently cleanses hair, maintains the vibrancy of fast-fading colors, and helps combat hair color fading for up to 21 washes. The best part? The shampoo smells like vanilla, coconut, and cotton candy!

Check out our guide to learn more about caring for vivid hair colors: Acidic Hair Care Is The Color Fading Fix You've Been Looking For

Matrix Total Results Keep Me Vivid Sulfate-Free Shampoo, $14.00 MSRP

Redken Color Extend Graydiant Shampoo For Gray Hair

Whether you're embracing your naturally gray hair or jumping on the silver hair trend, gray hair has unique needs. The Redken Color Extend Graydiant shampoo formulated with violet and silver pigments, tones, strengthens, and nourishes all-in-one for a gorgeous silver finish! This dual-action system, with anti-yellow shampoo and silver conditioner, neutralizes yellow undertones and nourishes to rebalance texture and manageability.

Want to learn more about caring for gray and silver hair? Check out our guide: The One Hair Line You Need To Go Gray The Stylish Way

Redken Color Extend Graydiant Shampoo For Gray Hair, $22.00 MSRP

Shu Uemura Color Lustre Shampoo

It doesn’t matter what hue you choose at the salon, you won’t want to show it to anyone if your color appear dull. Amp up the shine with the Shu Uemura Color Lustre Shampoo, a brilliant glaze shampoo for color-treated hair formulated with refining lipid and musk rose oil.

Shu Uemura Color Lustre Shampoo, $48.00 MSRP

Looking for more expert product recommendations? Use our salon locator to book an appointment at a salon near you.

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