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40 Fresh Hair Ideas That Prove Pastel Is Making A Comeback

woman with pastel blue hair

We're living in an anything-goes beauty age, one where lemon yellow hair surprises exactly no one and androgynous cuts are all the rage. There's never been a better time to take a real risk with your personal style.

This year, take the plunge and embrace the new wave of pastel hair colors, trading in your old dark brown hair color for something new and exciting.

If you’ve been debating entering the incredible world of pastel hair but haven’t been sure how, we’ve got you covered. Check out these 40 gorgeous pastel hair color ideas.

Turquoise Dream

If you’re going to live your fantasy, do it in a larger-than-life way! This blend of cobalt and aqua is high maintenance, sure, but quite the stunner.

Festival Surprise

Festival season’s got nothing on this luxurious blend of blue and pink. Have a little fun with your hair and try a color that fully reminds us of the ‘90s.

Mellow Yellow

If there’s one pastel that’s finally gaining traction this year, it has to be yellow. We like this nearly white version because it’s so wearable. Already done platinum? Mellow yellow is a fantastic idea.

Neon Fantasy

Why try just one pastel hair color when you could wear every single one? This shade isn't for the faint of heart but it definitely looks the way an adrenaline rush feels.

Yellow And Magenta

If you're committing to an electric, unconventional hair color, the best thing to do is own it.We're obsessed with the rock-and-roll vibe of this color combo.

Fairy Lights

Looking to add an ethereal vibe to your overall look? Try fairy lights, a color combination made of only the palest and most delicate pastels. Like a dreamy watercolor, your hair will steal the show.

Swamp Monster, But Make It Cute

We've had mixed feelings about green hair in the past, given that it almost exclusively conjures images of witches and cartoon villains. Those days are gone! This stylish blend of chartreuse and forest green is anything but evil.


Neon hair is really having a moment, so jump on the trend with this firecracker hair color. On pale and medium skin, tangerine is a sure-fire winner—just make sure you're using a salon-approved care line like Matrix Total Results Keep Me Vivid to help avoid untimely fading between appointments.


With all the zest and positive energy of freshly-baked lemon poppyseed muffins, cheery buttercup is a real winner. If you've gone cool blonde in the past and enjoyed the transformation, think of buttercup as the best way to upgrade your hair color game.


Ashy Lavender

The best new pastels all come with an ashy, moody undercurrent. Show the world you never really grew out of that emo phase with this sultry take on purple.


Tequila Sunrise

If you can't have an actual tequila sunrise while sitting on a beach, invest in this hair color as the next best choice. The blend of brilliant shades will add vibrance to your overall aesthetic.

Blacklight Pastel

We already know you glow—that personality! Those looks! Make it really clear to everyone else by trying a hair color that literally lights up the room.


When we were children, every toy, sweater, and birthday cake was a particularly bright shade of pastel pink. Now that we’re grown ladies, it’s time to make a return to the vibrant color with bubblegum-tinted hair.

Dark Pink

For those of us who’ve never met a hair color we couldn’t accidentally destroy, there are a few pastel hair colors that look better faded out than brilliant. Dark pink is one of these unicorn shades, developing hues of dusty mauve as it lightens. This is a shade made for women of medium and dark skin tones, mainly because the deep undertones complement the skin’s pigment nicely.

Rose Gold

Rose gold is one of the newest pastels on this list, but there’s no chance it’ll fade from popularity any time soon. The shade, which has appeared on the hallowed heads of countless celebrities, is a luxe mix of honey blonde and bubblegum pink. If you’re committed to giving rose gold a try, you’re in luck: The color is stunning on all skin tones. Don’t be afraid to flex a little.


Pastel has been trendy for several years, but clementine is a brand-new addition to the family. The color (also known as “blorange” for its platinum undertones) sparked heavy debate in the hair community.


Somewhere between bubblegum and clementine shades lies peach, a pink that’s been tinted with just the slightest hint of orange. We know, the line between colors can undoubtedly get muddy.


To achieve this shade, we recommend starting with an icy blonde base before melting in the sunshine-y color. This color looks best on medium to medium-dark skin tones, acting as a natural complexion brightener.


Like a breath of fresh air, pastel aqua’s toothpaste-like hues are here to save you from limp, dull strands. If you’ve been lamenting lifeless hair or can’t seem to find a traditional shade that suits your personality, go bold.

Robin’s Egg

Unlike its green-tinted fellows (ahem, aqua), robin’s egg blue is a more vibrant true-blue shade. There’s no undertone of mint here, just glorious, bright hues.

Baby Blue

Here’s our final take on pastel blue, a cornflower shade that incorporates rich notes of violet. Ladies with medium-dark and dark skin, this color is made for you.


Feel that cool, refreshing breeze? It’s not chewing gum or peppermints, but rather one of those most popular pastel hair colors of the past several years.


This one’s for our blondies, the ladies who have already committed to a lifetime of purple shampoo stains on their bathtubs and hair masking like it’s a full-time job. Girls, lavender was made for you and your pale skin.


Think of violet as lavender’s better-behaved cousin, the one who gets along with everybody. We love the pink-leaning purple shade for all skin tones, especially considering how lovely it looks when it fades.


Unlike violet, periwinkle is a very blue-leaning version of purple. The shade brings visual depth to lavender and is rarely spotted on the streets. When it’s done well, periwinkle hair almost seems opalescent.


Like its shrub namesake, lilac hair is genuinely one-of-a-kind. The color combines pink and blue notes, melding them into a radiant, spring-like color that’s simply unforgettable.


Ready to try an aquatic shade? We love mermaid hair for women with light and medium skin tones.


If you love the look of bright blonde, then unicorn is a natural choice for a pastel hair color. The shade is icy and gorgeous, bringing out eye color and creating the illusion of smoother skin. We know, it’s total magic.


Because this shade is so vibrant, we love to see it on women with very dark or very pale skin. The color makes a dramatic statement, one that can’t possibly be ignored. Make like your inner child and live like a princess!

Cotton Candy

If you’re a budding makeup professional, take note: Cotton candy hair and mulberry lipstick are a match made in cosmetics heaven.


If you’ve always wondered what to do with your pale skin, metallic pastel hair color is the answer. Just in time for fall, it’ll bring punchy vibrancy to your mane.


We find ombre pastel hair to be a much more versatile color than its pastel neighbors. The shade looks phenomenal on medium and medium-dark skin, but everyone else looks pretty good, too.


We love raspberry hair color because it’s so rarely seen, unlike the altogether more popular baby pink. You should wear raspberry hair no matter the season—this color is made to be looked at.


Because this color is so uniques, we like to see it contrasted against very pale skin tones. Set against stark white, smoky pastel is truly a stunner.


Amid the crowds of fashionable ladies with pastel pink and blue hair, there’s an approach we don’t often see: hidden pastel hair. It may be rare, but we like to think of it as an extra hip take on being a blonde.


If you’re into the idea of trying out this clean, bright shade, rest assured it flatters all skin tones. Before leaving the salon, however, make sure your stylist gives you specific instructions for keeping the color reflective.


It may be surprising, but we’ve found that this over-the-top shade looks best on medium skin tones—especially when those dark roots begin growing out. Keep them, and make it a beauty statement.


We love that this shade can run either very cool or very warm depending on which stylist mixes it. That’s good news for you because it means gemstone is a no-brainer for every skin color.

Interested in trying a pastel hair color this year? Use our salon locator to book an appointment with a stylist near you.

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