Styling And Finishing

Styling And Finishing

Styling is an essential category for the textured hair market. Representing 22% of our business, it is time to expand our offerings to include options for all Curl Types. More and more, consumers are shopping by hair texture, and Mizani is the professional authority for all hair textures. The 2017 Artist Collection, a collaboration with Mizani’s Global Artistic Director, Cesar Ramirez, introduces products that add soft texture and hold into straighter hair styles for a broader range of Curl Types II – VIII. Creating textured styles that last while helping to maintain that perfect balance of moisture and protein when used with the range of Mizani haircare products. The Artist Collection allows women of all hair textures to achieve endless look, truly giving them the Freedom to Style .

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